As Edinburgh's premier retail and hospitality academy Fuse needed a platform that connected employers to potential employees and facilitated lasting working relationships. A digital platform was needed that gave users what they were missing from simple job search sites, empowering them to expand their horizons and chase their job dreams. To do this I led the design team to create an experience that mixed world-class search and listings functionality with a content based eco-system showcasing the happenings across the platform.
Motion branding was used to overhaul the Fuse digital presence to give them an edge in the sector through targeted advertising. Using strong messaging with the dynamic impact of the sparkler several set pieces were introduced through a phased launch to attract people to the platform and build the brand following.
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